A link on search results also lets users track conversations on the Internet — back-and-forth comments about a particular topic — in real time, and another click lets users choose to monitor discussions from a specific geographic location in English, Japanese, Russian or Spanish. Hollywood studios, for instance, can quickly scan initial comments and snap reviews after a movie premieres, or a company can check out opinions on a new product on launch day. The company has no plans for now to sell advertising on the separate site — which users could also access from search results generated on the main page.
“It’s a great way to find out what people are saying about something … right now,” product manager Dylan Casey said. “Real time search is a core feature of Google search.” Google decided to hive off the separate site after research showed that enough users wanted to limit their Internet trawls to real-time results only. Addressing potential concerns about privacy, Casey added that only publicly available postings are displayed. The stock of Google — which runs the top search engine in the United States with more than two-thirds of the market — slipped 0.15 percent late Thursday afternoon.